10 Strategic Tips for Content Marketing that You Need to Know

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content-marketingContent marketing should be a key ingredient in your social media and digital marketing recipe. It takes a lot of time, but when it’s done correctly it can be the gift that keeps on giving. Great content begets great benefits;
people – even prospects and customers – will like you more, your employees will be happier to work for your company, more people will talk with you and about you, and even better, they’ll trust and care about you.  How do you become the recipient of such great rewards? You start by remembering the following Top 10 content marketing tips every time your lightning fast fingers prepare to make a keystroke on that keyboard sitting in front of you right now.  Paste the following words of wisdom on the wall above your computer
screen (or on the outside of your laptop to share them with the world) and let them light the way to your content marketing success:

1. Don’t write a word, share pictures or post videos unless you want to. In life there are “have to’s” and “want to’s”. We run away screaming from “have to’s” and wild horses can’t keep us from doing our “want to’s”. If you don’t want to write, if content creation doesn’t turn you on, if you don’t smile when you finish posting content, then you need to hire someone who does to do create your content. Otherwise, you’ll create very little content, and what content you do create will carry that feeling of being an uninspired chore rather than an attractive passionate expression.

2. Focus on giving. You’ll notice that the content you love to consume has an element of the author giving you something. It may be inside information, helpful tips, funny videos, infographics that help to explain a complex topic, pictures that make you smile, or stories that you relate to and care about. The point is that we love content that makes us feel good, so as a content creator, that’s the best kind of content for you to focus on.

3. Know your business goals. Not doing this is the #1 problem with online marketing. You need to develop informed goals for your company and create content to support those goals.

4. Reach the right audience. Content marketing is attraction marketing, so post content that will attract the people that matter the most to your business, who care about your expertise, and who will share it with their like-minded friends.

5. Communicate with a friendly tone and flavor. Don’t come off like a robot. The basis of why social media works is that people want to connect and be validated. That means they want to read, see and hear content that reaffirms that they are in the right place, doing the right things with the right people. The tone of your content needs to be similar to how you communicate with your closest friends and dearest neighbors, not how you communicate with the customer service robot at your least favorite telecom company whom you feel no connection to.

6. Listen to what your audience is complaining about. The best content solves problems. With this in mind, participate in communities with your peers, prospects and clients to note trends in what matters to them.  Sometimes these topics will be ones that they are excited about, but the hot button topics that they regularly complain about are the topics begging for your expertise, help and solutions …so give it to them. They’ll love you for it!

7. Consistently connect. Delivering your content on a regular basis is crucial. You can have short blog posts as well as long ones, but post at least once a week if possible. Post and comment on Twitter, Facebook, Google+, LinkedIn and relevant blogs to your industry daily. Regularly post on, and through, platforms like Foursquare, Instagram, Flikr, FoodSpotting, YouTube, etc. Give people a reason to look forward to each time you’ll share new content, by being a resource that they want to follow.

8. Make people feel special. This is the key to a happy life and one of the best ways to ensure that people will care about you and your content – care about them first. As Zig Zigler famously said, “You will get all you want in life if you help enough other people get what they want.”

9. Entertain before informing. One of the cardinal rules of public speaking is to entertain 90% of the time and inform 10% of the time because no matter how great your information is, no one will listen to you if you don’t entertain them. This doesn’t mean you have to be a dancing monkey with unending witty comments, but being interesting is what will attract people to interact with, and share, your content. Think about the content you love and the people who make it. They make you smile and laugh, don’t they?

10. Repurpose, repurpose, repurpose. Content is a dish best served over and over in different formats to multiple audiences to reach as many people as possible. Once you put your hard work in to creating a live webinar you can also record it to be replayed, transcribe it into an eBook (as well as multiple blog posts, white papers and one-sheets), chop pieces of it into “how to” videos, grab nuggets of wisdom out for tweets and Facebook and Google+ posts, and the entire presentation can be loaded to SlideShare. Aim to work once and then repurpose your content at least 5 different ways.

Michael Musto

Just following my passion for cooking & helping Retailers, Restaurants, & Food Industry companies with Marketing Strategies. Along the way sharing recipes from amazing food bloggers, The love of great wines, artisan spirits, craft brews and of course Bourbon.

I grew up in the kitchen with my mother and grandmother and it's where I love to be every day cooking for my wonderful family. I hope you enjoy!

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