The Art and Science of Content Marketing [Infographic]

Pin It

content marketingTo be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer?

Both, according to the following infographic by Kapost and Salesforce.

Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists).

“Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas,” states the infographic. The artist asks such questions as these:

  • How will this content make our audience feel?
  • Does it tell a story?
  • Will it stand out?

By comparison, “Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly,” Kapost and Salesforce suggest. The scientist asks questions such as these:

  • What is our strategy?
  • Will this content generate leads and revenue?
  • Are we aligned with Sales?

science of content marketing

 

Veronica Maria JarskiVeronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski 

Michael Musto

Just following my passion for cooking & helping Retailers, Restaurants, & Food Industry companies with Marketing Strategies. Along the way sharing recipes from amazing food bloggers, The love of great wines, artisan spirits, craft brews and of course Bourbon.

I grew up in the kitchen with my mother and grandmother and it's where I love to be every day cooking for my wonderful family. I hope you enjoy!

Speak Your Mind

%d bloggers like this: