How to Create Inspiring Content!

How do you create inspiring content that will create loyal readers?  Let’s start with this: I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly. - Edgar Rice Burroughs One of the first books I ever read for pleasure was from the John Cater of Mars series by Edgar Rice Burroughs.  It was given to me by a friend in my 7th grade math class.  From the first page I was hooked and subsequently read, literally, every other book in that series and every other book I could find by that author.  The point being that I couldn't get enough of his writing.  And to his point, don’t get too hung up on what your English teachers told you, better that you should tell a great story. But, since we are not writing novels, there are a few things to remember. Write A Headline That Grabs Your Reader! Did you know that, on average, 8 out of 10 people will read … [Read more...]

How to Do Responsive Web Design Right [Infographic]

by Verónica Maria Jarski  and our friends over at MarketingProfs! People have little tolerance for Websites that don't accommodate their mobile devices: For example, 74% of mobile visitors will abandon a site if it takes more than five seconds to download, according to the research cited in the following WhoIsHostingThis? infographic. Responsive Web design is one of the best ways of ensuring that your audience's online experience is equally viable across mobile and desktop environments, particularly if yours is an e-commerce site. If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are... So start planning for responsive Web design now. And when planning, make sure your site has these five critical elements, especially if you're selling products or services online: a masthead, an image gallery, … [Read more...]

How to Move JavaScripts to the Bottom or Footer in WordPress

This is just a great post by the crew over at WPBeginner.  It's not overly technical and even those with basic skills should be able to execute this.  There's nothing worse than a site that takes forever to load! Take the time to read this and if it seems to daunting for you then I would ask your developer about it. Recently, one of our readers asked us how they can move JavaScripts to the bottom in WordPress to increase their Google page speed score. We are glad they asked, because honestly we wanted to write about this. Previously, we have talked about how to properly add JavaScripts and CSS styles in WordPress. In this article, we will show you how to move JavaScripts to the bottom in WordPress, so you can improve your site load time and your Google page speed score. Benefits of Moving JavaScripts to the Bottom JavaScript is a client side programming language. It is executed and run by a user’s web browser and not by your web server. When you put JavaScript at the top, … [Read more...]

The Blogconomy: Blogging Stats [INFOGRAPHIC]

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to ignitespot for pulling this together.     Re-posted from: Authored by: Mike McGrail Mike McGrail, is the founder of UK based digital marketing and communications consultancy, Velocity Digital. They offer social media, content and digital marketing services, with a focus on measurability at all times. Follow him onTwitter and Google Plus.     … [Read more...]

5 Content Curation Infographics

by Pam Dyer Discover what content curation is, its challenges, and how to use it to improve your social media branding. Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity. Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initiative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog … [Read more...]