The Kinds of Photos Instagram Followers Want to “Like”

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see. Announcements Two leaders in the delectable guilty pleasure world are Dunkin’ Donuts and Oreo. Not only do these sugary brands rule our calorie intake, they rule in the social media world. But what happens when these two vices collide and need to inform their drug like followers? They announce the partnership via Instagram. #Drool Let your most loyal advocates know first of any brand news. This kind of first-hand knowledge will inflame word of mouth buzz between fans, and uphold the importance of following your brand across its social media … [Read more...]

10 Best Restaurants to Follow on Instagram

  While the joke of photographing food has come and gone, what remains is beautifully lit pictures of truly delicious dishes. And if the hipsters started the trend, the restaurants are doing it even better. Which makes sense, because who better to capture the essence of your favorite menu items than the team responsible for creating it? Even better, restaurant Instagram feeds provide amazing behind-the-scenes snaps of how your favorite food gets made. Here are 10 restaurants (well, eight, plus fantastic ice cream and coffee shops) that really up the food-photo game: @roscoeschickenandwaffles  California Roscoe’s Chicken and Waffles is worth following for the name alone. You just know fluffy waffles topped with golden fried chicken will be an amazing addition to your feed. Certainly, the California chain doesn’t disappoint. @forequarter Madison, Wis. Imagine a place where seasonal vegetables are paired with local meats and cheese. Here, craft … [Read more...]

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone. "The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard. One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different." What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic. You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more. To learn more about video marketing and ROI, check out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski    … [Read more...]

[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]

The Ultimate Tool to Master Your Pinterest Business Account!

I love Pinterest!  Ok, love may not be a strong enough word for me, but I don’t want to make it any easier for someone to build a case for my own straight jacket, so let’s just leave it at that.  Although, how bad could that be?  It’s just a snuggie with straps, right? Regardless of my love for Pinterest, I had one problem.  There didn’t seem to be very many tools out there to help me monitor Pinterest for business.  That was until I stumbled across an article, by Dorien Morin-van Dam from @moreinmedia, about this very topic.  Most of the Pinterest tools I had heard about, but one she mentioned I have come to use daily!  It’s called Tailwind and it is just what I was looking for. Here’s What Tailwind Does Tailwind focuses on measuring Pinterest performance, seeing your complete Pinterest footprint, helping you to know your audience, offering competitive insights, optimizing content strategy, and measuring ROI (return on investment).  … [Read more...]