This is a great article by the folks at Avalaunch Media. On February 22 this year, Matt Siltala spoke on Pinterest (Growing your Brand with Pinterest Marketing) at SearchFest 2013 in Portland. The presentation was a huge success and provided the attendees with loads of executable information for their businesses. When Matt was first putting together his presentation he asked me if there was any updates to Pinterest since we first launched the PIO (Pinterest Image Optimization) graphic a year ago on Mashable. I reached out to Pinnable Business, developer of email alerts for Pinterest, who we collaborated with us on this infograhpic. There had been a few changes since, so we updated the graphic and wanted to share it here. The infographic illustrates the proper way to optimize the images on your website for proper Pinterest Marketing.  Following the tips will help you get the most out of images posted from your site to Pinterest. … [Read more...]

Pinterest: A Job Search Tool?

I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job. 1. Interview attire board Every now and then, I find the perfect suit, shirt, or tie combo on Pinterest. Remember, dressing appropriately for an interview is highly important, and the more prep work you put into your big day outfit, the better things are likely to turn out. The perfect look will give you confidence, and let your future employers know that you mean business. 2. Pin your portfolio of visual work Digital marketers often get charged with creating visually stimulating presentations, advertisements, and websites, so don’t be shy about pinning yours. While it’s unlikely that an employer will just happen to stumble upon your portfolio on Pinterest, … [Read more...]

Pinterest is a Business Necessity

Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review. When asked the question oft-dreaded by many a techrepreneur, namely, “when do you plan on making money,” the first sentence of Silbermann’s reply struck me as instructive: “The whole reason Pinterest exists is to help people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”While this snippet (the rest of his reply was similarly tangential to the question asked) sounds a bit like an opaque dodge, for business’ and marketers, it should be a clarion call to action. Affinity, Intent, Proximity, Action Without getting too opaque myself, I believe that affinity informs intent. In the commercial realm, if I like a certain someone (brand) or something (product or service), I am more likely to feel a … [Read more...]

How Pinterest Could Boost Your Business

Pinterest is a digital pin board where users upload and share images that they find particularly engaging or beautiful. In less than three years it has become the third largest social network, with over 10 million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly. In the last few months I’ve been very aggressive with Pinterest and the results have handily exceeded my expectations. Here I’ll be discussing some very quick tips on how your business can leverage Pinterest to generate traffic, increase your social outreach, and get conversions as a result. Marketing yourself on Pinterest The most important component of your Pinterest strategy must be your content. Without the right content, you’ve got nothing. Since Pinterest is completely image-based, engaging visuals are the key to finding and building your Pinterest … [Read more...]