My Tumblr Queen

Looks like we have other social media lovers in the family! My daughter Kathryn, who was just accepted to the University of Alabama, has been diligently working on her Tumblr page, http://michiganprepster.tumblr.com/.  She has significantly increased her followers over the past few months, so much so, that Tumblr has started using her images for their login page, like this one! And she does a pretty good job on Instagram as well, http://statigr.am/kathrynw Is it any wonder that she will be studying marketing in Tuscaloosa?  Way to go Katie! … [Read more...]

Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected

The Yahoo board has approved a massive $1.1 billion all-cash deal to buy Tumblr. It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of Silicon Valley Internet giant. The deal will likely be announced Monday morning, said numerous sources. AllThingsD.com initially broke the story of the acquisition efforts and later followed up with details of the exact price and the board meeting to approve the transaction. There were no other competing bids, despite reports, to snap up the New York-based social blogging service. That said, Tumblr had held some very preliminary discussions about various deals with Facebook, Google, Microsoft and also Twitter earlier this year. As part of the Yahoo deal, Tumblr CEO David Karp — who will get a windfall of cash from the acquisition — will stay at Yahoo for four years at least and retain a lot of control over the service, … [Read more...]

26 Ways to Market Your Business With Tumblr

How much do you know about the microblogging site Tumblr? Launched in 2007, Tumblr has experienced tremendous growth over the past several years. Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month. In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon. How Can Tumblr Be Used? Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose. When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging … [Read more...]