Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone. "The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard. One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different." What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic. You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more. To learn more about video marketing and ROI, check out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski    … [Read more...]

Vimeo vs YouTube

If you’ve ever hung out with a few video gurus, you’ve probably encountered the intense arguments over YouTube and Vimeo—which is better? What looks nicer? What option requires the most buffering? Listening to techy talk like this got me thinking—is there a marketing advantage to using one of the Internet’s two main video hosting options? Loyalists to either will say yes, but let’s evaluate the pros and cons. From a content marketing standpoint, the variables to consider are pretty simple. More often than not, you want to optimize view count, simplify accessibility, retain strong aesthetics, and utilize a player that can handle videos of multiple types. Taking a look at YouTube: When it comes to online video, a good standard to examine first is YouTube because it has the most content and the most viewers of any video host on the Web. 72 hours of video are uploaded to YouTube every minute and over 4 billion hours of video are watched every month. Wow, right?! However, as a … [Read more...]