The Kinds of Photos Instagram Followers Want to “Like”

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see. Announcements Two leaders in the delectable guilty pleasure world are Dunkin’ Donuts and Oreo. Not only do these sugary brands rule our calorie intake, they rule in the social media world. But what happens when these two vices collide and need to inform their drug like followers? They announce the partnership via Instagram. #Drool Let your most loyal advocates know first of any brand news. This kind of first-hand knowledge will inflame word of mouth buzz between fans, and uphold the importance of following your brand across its social media … [Read more...]

The Art and Science of Content Marketing [Infographic]

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer? Both, according to the following infographic by Kapost and Salesforce. Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). "Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these: How will this content make our audience feel? Does it tell a story? Will it stand out? By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these: What is our strategy? Will this content generate leads and revenue? Are we aligned with Sales?   Veronica Maria Jarski is … [Read more...]

Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care... So, why isn't your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis. One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however. Bad timing can also affect whether your content goes viral. For example, weekends are not the best time for sharing content. "Find the days and times when your content is most in-demand," suggests WhoIsHostingThis. Other factors that influence content's virality are poor design, lack of share-worthiness, and poor distribution. To find out more about what's hindering your content from being shared, check out the infographic:   Veronica Maria Jarski is … [Read more...]

THE RIDICULOUSLY EXHAUSTIVE SOCIAL MEDIA DIMENSIONS BLUEPRINT [INFOGRAPHIC]

Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.  It would be nice if all of the platforms used the exact same dimensions and you could just swap photos between them all so that your brand has a nice consistent look across the board.  Unfortunately, this is not the case. Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online. For that reason, we put together ‘The Ridiculously Exhausitive Social Media Design Blueprint’.  It features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram. Bookmark this page, download it and share it on your own blog, … [Read more...]