The Kinds of Photos Instagram Followers Want to “Like”

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see. Announcements Two leaders in the delectable guilty pleasure world are Dunkin’ Donuts and Oreo. Not only do these sugary brands rule our calorie intake, they rule in the social media world. But what happens when these two vices collide and need to inform their drug like followers? They announce the partnership via Instagram. #Drool Let your most loyal advocates know first of any brand news. This kind of first-hand knowledge will inflame word of mouth buzz between fans, and uphold the importance of following your brand across its social media … [Read more...]

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone. "The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard. One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different." What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic. You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more. To learn more about video marketing and ROI, check out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski    … [Read more...]

AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

How do you design an email template that looks and feels like your own website design? Sounds like it would be hard to do, doesn’t it? You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely. Until now … because AWeber decided to do something about it. Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication … Behold, the seven newest wonders of AWeber’s world: new email themes for StudioPress. How it works Here are the StudioPress child themes that AWeber currently has email themes for (links go to each theme’s StudioPress page): Agency Pro Executive Pro Lifestyle Pro Magazine Pro Metro Pro News Pro Parallax Pro All you have to do to get started using the corresponding email themes is log in to your AWeber account. … [Read more...]

How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]