[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]

The Top 25 Marketing Influencers [Infographic]

Want to know who the biggest influencers are in marketing?  Here are the top 25, according to InsideView.  The criteria for inclusion in the list consisted of the following: being actively engaged on social media, being a hot commodity at conferences, being sought out for product or business endorsements, changing the marketing industry, and constantly sharing best-practices. Topping the list of marketing influencers is MarketingProfs' own Ann Handley, followed by Ardath Albee, Carlos Hidalgo, Charlene Li, and Craig Rose.  Check out the infographic to find out who the other top influencers are and to get a dose of inspiration for your own marketing: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski  … [Read more...]

How to Increase LinkedIn Engagement [Infographic]

If you want to maximize your LinkedIn engagement, check out the following statistics and tips by Quicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users. Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.via Christie Barakat on March 28, 2014 11:38 AM   … [Read more...]

My Tumblr Queen

Looks like we have other social media lovers in the family! My daughter Kathryn, who was just accepted to the University of Alabama, has been diligently working on her Tumblr page, http://michiganprepster.tumblr.com/.  She has significantly increased her followers over the past few months, so much so, that Tumblr has started using her images for their login page, like this one! And she does a pretty good job on Instagram as well, http://statigr.am/kathrynw Is it any wonder that she will be studying marketing in Tuscaloosa?  Way to go Katie! … [Read more...]