The Art and Science of Content Marketing [Infographic]

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer? Both, according to the following infographic by Kapost and Salesforce. Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). "Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these: How will this content make our audience feel? Does it tell a story? Will it stand out? By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these: What is our strategy? Will this content generate leads and revenue? Are we aligned with Sales?   Veronica Maria Jarski is … [Read more...]

Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care... So, why isn't your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis. One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however. Bad timing can also affect whether your content goes viral. For example, weekends are not the best time for sharing content. "Find the days and times when your content is most in-demand," suggests WhoIsHostingThis. Other factors that influence content's virality are poor design, lack of share-worthiness, and poor distribution. To find out more about what's hindering your content from being shared, check out the infographic:   Veronica Maria Jarski is … [Read more...]

How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]

The Most Popular Topics on Facebook and Twitter

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating and sharing content concerning celebrities, software, holidays, films, and business is also extremely popular on both social networks.    Overall, 40% of topic interactions occur around the top 10 content areas on Facebook and Twitter, with the pattern of engagement looking roughly similar for each network. However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network.   Among the most … [Read more...]

[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]