Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step 1: Make a wish list of companies you want to do business with After making your list, use the search box to find their company page. I’ll use an example of a commercial cleaning company prospecting for local banks. They’re trying to find a way in, but don’t know any of the players.  After finding the company page, click on the yellow Follow button, to start receiving notification of their company posts.  This will keep you connected and up to date on what is happening with their company. Step 2: See how you’re connected Next, look at “How You’re Connected” to see if you have any 1st, 2nd or 3rd degree connections. If you do, take a look at these people to … [Read more...]

Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic

When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women just pinning a bunch of pretty pictures about clothes, handbags and food. While Facebook and Twitter seem to be the obvious choice for most businesses Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook). If you do not keep up with the times you will fall behind.  The Pinterest tide is rising rapidly. Are you falling behind? Bloggers take note: 50 million articles are being shared on Pinterest every day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined. In addition, Pinterest buyers spend more money, more often, & on more items than any other of the top five social media sites according to Comscore. Now what’s not to like about that? Women account for most of the online retail purchases—58% according to a … [Read more...]

Daily Social Media Statistics from Sochi [INFOGRAPHIC]

Your Guide to Social Media Stats from the Sochi 2014 Olympics Throughout the Games, we’ll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what’s buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an overview of who owns the mindshare of Olympic voice on social. Read on for a deeper dive into these stats.    Authored by: Evan LePage Evan is a Social Content Writer for HootSuite. He writes features, news items, releases and all things HootSuite.                   … [Read more...]

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

Another great post from Barry Feldman and our friends over at Social Media Today! Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists. We’ll get right to it. Who should read this post? Non-blogger—You’ve never had a blog and you need to fix that now. Unfulfilled blogger—You blogged for a bit. Magic never struck. Beginning blogger—You blog, but don’t really know what you’re doing. Regular blogger—You’ll pick up tips from a fellow blogger. Expert blogger—You could steal the good stuff for your blog. None of the above—You have nothing better to do, but to read about … [Read more...]