5 Top Food Hashtags and Why They Work

I just came across this post from last summer by Hashtags.org Editorial.  Some of the data may have changed, but I thought it was very interesting and just had to share. Thanks to the Internet, food enthusiasts are now sharing their excitement over their favorite delicacies on social media. There are several hashtags dedicated to food and many of these are specifically grouped according to the origin and type of food as well as the feelings associated by people who are about to devour them. And because not everyone really appreciates having photos of food on their timelines at all times, there are specific hashtags created so those who are truly interested can have a look at what’s “cooking” in one go. Here are some of the most popular food hashtags to date and what they mean. 1. #FoodPorn The hashtag generally depicts abundance or decadence in food preparations. Many social media users would use #FoodPorn to show everyone all the food they are about to … [Read more...]

The Other Half: Social Media Monitoring

MARCH 20, 2014 BY MIKE BAL Social media has proven itself to be one of the most powerful platforms out there when it comes to reaching current and potential customers. Unfortunately, that is all many businesses seem to understand. The late adopters, the skeptics, and all of the followers out there waited for the innovators and risk takers to prove social media’s worth. Once the risk was minimized everyone else felt more comfortable hopping on board, only they missed something very important. Social media is a conversational platform, and conversations go two ways! A business can’t expect to treat social media like traditional push channels and see the same (or any) results. You have to listen and then you have to nurture the conversation. On top of that, it’s the brand’s job to seek out conversations they should  be a part of. When television and radio ruled the media world, consumers didn’t have a choice in what marketing messages they were … [Read more...]

5 Content Curation Infographics

by Pam Dyer Discover what content curation is, its challenges, and how to use it to improve your social media branding. Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic. It’s not possible (or recommended) to share your own content 100% of the time, which is where content curation comes in. Curating and sharing topical content that’s useful to your audience associates that content with your brand and creates brand affinity. Curata’s Content Marketing Pyramid nicely illustrates all the facets of content marketing and the amount of effort required for each initiative. At the top of the pyramid is dense, high-value, hard-to-produce content that’s difficult to distribute, like hardcover books. Content that you produce more often with less effort is next — examples include ebooks, white papers, infographics, webinars and presentations, and short-form blog … [Read more...]