Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step 1: Make a wish list of companies you want to do business with After making your list, use the search box to find their company page. I’ll use an example of a commercial cleaning company prospecting for local banks. They’re trying to find a way in, but don’t know any of the players.  After finding the company page, click on the yellow Follow button, to start receiving notification of their company posts.  This will keep you connected and up to date on what is happening with their company. Step 2: See how you’re connected Next, look at “How You’re Connected” to see if you have any 1st, 2nd or 3rd degree connections. If you do, take a look at these people to … [Read more...]

How to Increase LinkedIn Engagement [Infographic]

If you want to maximize your LinkedIn engagement, check out the following statistics and tips by Quicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users. Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.via Christie Barakat on March 28, 2014 11:38 AM   … [Read more...]

How to Embed a Live Google+ Hangout Session in WordPress

Google+ Hangout is the best free solution to host live broadcasts. It allows you to stream, record, bring guests, and run Q&A sessions with live audience. The main problem is that all of this happens on Google+ and not on your own site. In this article, we will show you how to embed a live Google Hangout session in WordPress. First thing you need to do is to go to the Google+ Hangouts On Air website and click on Start a Hangout On Air button.   A new pop-up will appear asking you for the details of your Hangout On Air. You need to give your hangout a name and add a little description of what this hangout is about. Below the name and description, you will see a section labeled Starts. You need to click on Later and then choose a date and time for your hangout.  By default your Hangout on Air is available to public which means anyone can see it. If you don’t want to make it public or want it to be available to selected people, then you … [Read more...]

LinkedIn Adds New Features: This Week in Social Media

A More Personalized LinkedIn Homepage Caroline Gaffney, June 26, 2013 When we introduced the new look and feel for the LinkedIn Homepage a year ago, our goal was to create a customized experience that would make it easier for you to begin each day armed with the knowledge and insights you need to be productive and successful. Today we are introducing two new features to add to your productivity toolkit: “Who’s Viewed Your Updates” and “You Recently Visited”. Both features can be found on the right-hand side of the Homepage and both are intended to provide you with more personalized insights on your activities and engagement across LinkedIn. Who’s Viewed Your Updates? Who’s Viewed Your Updates provides you with one simplified snapshot of what you’ve shared over the past 14 days, who has seen it and how it has been received (liked, shared). In addition to the engagement from your 1st degree connections, Who’s Viewed Your Updates will also show you how many of those members in … [Read more...]