Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step 1: Make a wish list of companies you want to do business with After making your list, use the search box to find their company page. I’ll use an example of a commercial cleaning company prospecting for local banks. They’re trying to find a way in, but don’t know any of the players.  After finding the company page, click on the yellow Follow button, to start receiving notification of their company posts.  This will keep you connected and up to date on what is happening with their company. Step 2: See how you’re connected Next, look at “How You’re Connected” to see if you have any 1st, 2nd or 3rd degree connections. If you do, take a look at these people to … [Read more...]

How to Increase LinkedIn Engagement [Infographic]

If you want to maximize your LinkedIn engagement, check out the following statistics and tips by Quicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users. Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.via Christie Barakat on March 28, 2014 11:38 AM   … [Read more...]

LinkedIn Adds New Features: This Week in Social Media

A More Personalized LinkedIn Homepage Caroline Gaffney, June 26, 2013 When we introduced the new look and feel for the LinkedIn Homepage a year ago, our goal was to create a customized experience that would make it easier for you to begin each day armed with the knowledge and insights you need to be productive and successful. Today we are introducing two new features to add to your productivity toolkit: “Who’s Viewed Your Updates” and “You Recently Visited”. Both features can be found on the right-hand side of the Homepage and both are intended to provide you with more personalized insights on your activities and engagement across LinkedIn. Who’s Viewed Your Updates? Who’s Viewed Your Updates provides you with one simplified snapshot of what you’ve shared over the past 14 days, who has seen it and how it has been received (liked, shared). In addition to the engagement from your 1st degree connections, Who’s Viewed Your Updates will also show you how many of those members in … [Read more...]

LinkedIn Ideas

It’s a crowded world. One where you need an advantage if you are going to jump into the sea and swim with the masses.  The reason? They are ahead of you and getting further ahead by the minute.  That doesn’t mean they are doing it right or headed in the right direction, they are just ahead.  Call it warm up. After all, being IN the game is Step 1. Maybe you are on LinkedIn already, you have a profile, got a network: you are ON LinkedIn. So, how’s it working for you? Had any success stories of your own?  If you haven’t stepped out and really done anything, you may not have a success story. You’ve probably heard stories about other people getting leads and clients from LinkedIn. What’s the difference? Your PRESENCE.  Once you nail your first deal because of LinkedIn it all lines up. “I get it!”  You say to yourself; “I can do this!” You get out of it what you put in to it – plus a lot more. Your Presence is the starter. You must exist to be in the game and accomplish anything. Need … [Read more...]

Why LinkedIn is Important for Your Professional Future

While over 200 million people have LinkedIn profiles across the world, many are not actively involved with LinkedIn on a regular basis.  Many profiles are lacking professional information, profile images, recommendations, and regular updates.  One might say, 'Well, I already have a job, why do I need to bother with LinkedIn?!' or simply believe they do not have time to update their information.  Although LinkedIn may not be at the top of your list of social media networks to spend your time on (like Facebook), here are a few reasons for using LinkedIn that you may want to consider: Creating Connections Connecting with other professionals in your field may help improve your job performance. Use your connections to learn more about your field by reading updates and asking questions.  You may find an unexpected connection that can help you accelerate your career or that could be a potential client.  Connections are also a great way to learn about networking events in your area. Interact … [Read more...]