How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]

How to Embed a Live Google+ Hangout Session in WordPress

Google+ Hangout is the best free solution to host live broadcasts. It allows you to stream, record, bring guests, and run Q&A sessions with live audience. The main problem is that all of this happens on Google+ and not on your own site. In this article, we will show you how to embed a live Google Hangout session in WordPress. First thing you need to do is to go to the Google+ Hangouts On Air website and click on Start a Hangout On Air button.   A new pop-up will appear asking you for the details of your Hangout On Air. You need to give your hangout a name and add a little description of what this hangout is about. Below the name and description, you will see a section labeled Starts. You need to click on Later and then choose a date and time for your hangout.  By default your Hangout on Air is available to public which means anyone can see it. If you don’t want to make it public or want it to be available to selected people, then you … [Read more...]

The Blogconomy: Blogging Stats [INFOGRAPHIC]

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets. For example, 61% of US consumers have made a purchase based on a blog post. Not bad! See below for more. Thanks to ignitespot for pulling this together.     Re-posted from: Authored by: Mike McGrail Mike McGrail, is the founder of UK based digital marketing and communications consultancy, Velocity Digital. They offer social media, content and digital marketing services, with a focus on measurability at all times. Follow him onTwitter and Google Plus.     … [Read more...]