How to Create Inspiring Content!

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content marketingHow do you create inspiring content that will create loyal readers?  Let’s start with this:

I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly.
– Edgar Rice Burroughs

One of the first books I ever read for pleasure was from the John Cater of Mars series by Edgar Rice Burroughs.  It was given to me by a friend in my 7th grade math class.  From the first page I was hooked and subsequently read, literally, every other book in that series and every other book I could find by that author.  The point being that I couldn’t get enough of his writing.  And to his point, don’t get too hung up on what your English teachers told you, better that you should tell a great story.

But, since we are not writing novels, there are a few things to remember.

Write A Headline That Grabs Your Reader!
Did you know that, on average, 8 out of 10 people will read the headline but only 20% of them will actually go on to read the rest of the article?  And that you can increase your conversion rate by more than 70% just by spending a little more time on your headline.  Remember these 5 tips and examples when writing your headline.

  • Giving Them What They Want, “Let Me Show You My Secret To Ultimate Happiness”.
  • Predicting the Future, “The 5 Hottest Trends for This Year”.
  • Creating Solutions to Problems, “How To Live a Life Debt Free”.
  • Information No One Else Knows, “10 Tips the Experts Don’t Want You to Know”.
  • Tricks of the Trade, “How To Bake the Best Chocolate Cake”.

Structuring Your Article So That It Is Easy to Read
I mentioned earlier that we are not writing novels.  Your readers aren’t curling up with a glass of wine, a nice fire and your article!  You are trying to pass on your experience, your knowledge of a certain subject, so don’t go on and on and on, paragraph after paragraph. 

You’ve got the reader’s attention with that killer headline, so make your article easy on the eyes.  Let’s face it, our attention spans have shrunk over the years, so help them scan your content and find the information they need quickly.

The Intro
The introduction is maybe the next most important element after the headline.  Here you will help them make the decision to keep reading or walk away.  There are a few things to remember when writing an intro.

  • Pose a Question, get your readers thinking.
  • Start with a Quote, one that pertains to your content.
  • Tell a Personal Story, be a storyteller.
  • Quote Facts or Statistics
  • Provide Some Background to Your Article; give them a taste of what is coming.
  • Create a Mental Image, such as “Picture this…”

Other Very Important Things to Considercontent writing

  • Include Images or Video. This is very important because it makes it visually appealing to your readers, helps tell your story and breaks up the monotony of the paragraphs.
  • Use Subtitles.  These are like mini headlines that help the reader scan through your content to see if there is more intriguing and inspiring content to follow.
  • Hyperlinks.  An article with hyperlinks, that provides the reader more information on the subject, or links to more of your related content, gives the reader a depth and breadth of information that makes them want to explore.  Just remember to make the link open in a new window so that the original page is still there waiting upon return.
  • A Call to Action.  A simple phrase like, “What can you do right now that you have learned from this article”.
  • Keywords.  Make sure you add these in your article, because you are not only addressing your readers, but over 1 million Google servers that are crawling and indexing your words, headlines and keywords.
  • The Closing.  This is very important so try to bring it all together, tying it back to the beginning.  You don’t have to be too wordy, just a simple statement or two, or even a question.

Speaking of the closing, here it is.  Take a look at what we’ve talked about in this article.  Now go back, and using it as a checklist, see how I have done.  I’d love to hear your comments!

Michael Musto

Just following my passion for cooking & helping Retailers, Restaurants, & Food Industry companies with Marketing Strategies. Along the way sharing recipes from amazing food bloggers, The love of great wines, artisan spirits, craft brews and of course Bourbon.

I grew up in the kitchen with my mother and grandmother and it's where I love to be every day cooking for my wonderful family. I hope you enjoy!

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