How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]

[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]

Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step 1: Make a wish list of companies you want to do business with After making your list, use the search box to find their company page. I’ll use an example of a commercial cleaning company prospecting for local banks. They’re trying to find a way in, but don’t know any of the players.  After finding the company page, click on the yellow Follow button, to start receiving notification of their company posts.  This will keep you connected and up to date on what is happening with their company. Step 2: See how you’re connected Next, look at “How You’re Connected” to see if you have any 1st, 2nd or 3rd degree connections. If you do, take a look at these people to … [Read more...]

How to Create Inspiring Content!

How do you create inspiring content that will create loyal readers?  Let’s start with this: I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly. - Edgar Rice Burroughs One of the first books I ever read for pleasure was from the John Cater of Mars series by Edgar Rice Burroughs.  It was given to me by a friend in my 7th grade math class.  From the first page I was hooked and subsequently read, literally, every other book in that series and every other book I could find by that author.  The point being that I couldn't get enough of his writing.  And to his point, don’t get too hung up on what your English teachers told you, better that you should tell a great story. But, since we are not writing novels, there are a few things to remember. Write A Headline That Grabs Your Reader! Did you know that, on average, 8 out of 10 people will read … [Read more...]

How To Create Blog Posts That Your Readers Will Love!

Imagine captivating thousands of readers around the world with your blog posts!  Sounds fantastic, wonderful, good for you, hip-hop-hooray!  I can’t wait to read them! Let's get started.  Hello?  You’re just sitting there staring at the screen aren't you?   Welcome to the club, and it’s a big one!  Anyone who has ever decided they wanted to blog has started off the same way.  You have topics that you are passionate about, but when it comes down to it…nothing!  Nothing except thoughts inside your head whispering (or in my case shouting) things like: Everybody Writes About That Of course they do.  I see hundreds of posts, tweets, pins, pics and videos everyday about the same thing.  If you’re sitting there trying to come up with an original idea that nobody else has ever thought of, I can tell you it isn’t going to happen.  Unless of course you are Einstein or Edison. And even their discoveries were possible because of … [Read more...]