Turn Your WordPress Site into an Email Marketing Machine

This was such a great post by Jacob McMillen, I just had to repost it! By Jacob McMillen Published February 12, 2015 With over 35,000 plugins available, there are few things that you cannot do with WordPress. For many site builders, the ultimate goal is to reach as many viewers as possible. Email lists are key to expanding your audience, and in this post, I’ll show you exactly how to turn your WordPress website into an email marketing machine. Email Marketing Methodology Launched in the spring of 2003, WordPress has emerged as the world’s leading content management system (CMS). Today, WordPress powers some 17 newly published pages each second, generating 14.7 billion pageviews every month. It’s the platform of choice for business websites, and 22% of all domains registered install the CMS. Marketing success hinges on your ability to reach the prospects that are most likely to benefit from your product, so you can educate them about your approach, and … [Read more...]

The Art and Science of Content Marketing [Infographic]

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer? Both, according to the following infographic by Kapost and Salesforce. Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). "Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these: How will this content make our audience feel? Does it tell a story? Will it stand out? By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these: What is our strategy? Will this content generate leads and revenue? Are we aligned with Sales?   Veronica Maria Jarski is … [Read more...]

Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care... So, why isn't your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis. One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however. Bad timing can also affect whether your content goes viral. For example, weekends are not the best time for sharing content. "Find the days and times when your content is most in-demand," suggests WhoIsHostingThis. Other factors that influence content's virality are poor design, lack of share-worthiness, and poor distribution. To find out more about what's hindering your content from being shared, check out the infographic:   Veronica Maria Jarski is … [Read more...]

How to Create Inspiring Content!

How do you create inspiring content that will create loyal readers?  Let’s start with this: I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly. - Edgar Rice Burroughs One of the first books I ever read for pleasure was from the John Cater of Mars series by Edgar Rice Burroughs.  It was given to me by a friend in my 7th grade math class.  From the first page I was hooked and subsequently read, literally, every other book in that series and every other book I could find by that author.  The point being that I couldn't get enough of his writing.  And to his point, don’t get too hung up on what your English teachers told you, better that you should tell a great story. But, since we are not writing novels, there are a few things to remember. Write A Headline That Grabs Your Reader! Did you know that, on average, 8 out of 10 people will read … [Read more...]

How To Create Blog Posts That Your Readers Will Love!

Imagine captivating thousands of readers around the world with your blog posts!  Sounds fantastic, wonderful, good for you, hip-hop-hooray!  I can’t wait to read them! Let's get started.  Hello?  You’re just sitting there staring at the screen aren't you?   Welcome to the club, and it’s a big one!  Anyone who has ever decided they wanted to blog has started off the same way.  You have topics that you are passionate about, but when it comes down to it…nothing!  Nothing except thoughts inside your head whispering (or in my case shouting) things like: Everybody Writes About That Of course they do.  I see hundreds of posts, tweets, pins, pics and videos everyday about the same thing.  If you’re sitting there trying to come up with an original idea that nobody else has ever thought of, I can tell you it isn’t going to happen.  Unless of course you are Einstein or Edison. And even their discoveries were possible because of … [Read more...]