My Twins – Vineyard Vines 2014 Spring Catalog Behind the Scenes Video You might be wondering why I am posting a video of the Vineyard Vines 2014 Spring Catalog Shoot.  It's twins, Matthew & Kathryn, are in it and the catalog!! Woo Hoo!  I posted their pics here so you could identify them in the behind the scenes video. Obviously I am very proud!!  They are both off to college this summer, Florida State & Alabama (him/her).  And as a football nut, I love the choices.  The shoot was done at the beautiful Ocean Reef Club in Key Largo, FL.  So take a look.    Oh, here are their pictures in case you were wondering which ones they are in the video:     … [Read more...]

What Motivates People to “Like” or “Unlike” Brands on Facebook

Have you ever noticed how seriously people take their ‘friendships’ on Facebook? Deleting, “unfriending,” or “unliking” someone (or some business) can be taken as a serious blow. And, as little as we’d like to admit it, being removed from someone’s Facebook world is a kind of big deal. So why do people do it? Simple… You annoy them. “Unlike” Baby pictures, overly pushy political or religious posts, and TMI (Too Much Information) status updates from friends are just screaming for a ‘delete,’ but as a business or brand on Facebook, what causes followers to flee? According to Lab42’s latest research, 73% of social media users “unliked” a brand because of the following reasons: 1) Brands posted too frequently 2) The consumer stopped liking the brand 3) A bad customer experience But don’t let this discourage you, as social media users still find brand Facebook pages highly valuable. According to the study, 87% of people on Facebook “Like” brands, 82% of people think Facebook is … [Read more...]

How Your Klout Score is Calculated

Klout's vision is to enable everyone to discover and be recognized for how they influence the world. With the rise of social media, the ability to impact others has been democratized. Klout measures your influence based on your ability to drive action on social networks. The Klout Score is a single number that represents the aggregation of multiple pieces of data about your social media activity. We compute the Klout Score by applying our score model to these signals. Klout Score Signals The Klout Score incorporates more than 400 signals from seven different networks. We process this data on a daily basis to generate updates to your Klout Score. The majority of the signals used to calculate the Klout Score are derived from combinations of attributes, such as the ratio of reactions you generate compared to the amount of content you share. For example, generating 100 retweets from 10 tweets will contribute more to your Score than generating 100 retweets from 1,000 … [Read more...]

Use Fiverr to Build Your Brand

Can you really get anything good for $5.00? Turns out you can and many people already have. In this article we’ll explore the fabulous world of How Fiverr works… I dare say that Fiverr is one of the cutest websites out there for marketing and selling online. The entire site is dedicated to crazy, funny and serious things people will do for $5.00. There are so many people doing quality work on Fiverr that micro businesses are springing up all around using outsourcing from Fiverr alone. I’ve also had a couple crappy providers on Fiverr but when you’re only losing 5 bucks there’s no need to sweat it. What can you get from Fiverr you ask? How about 1,000 backlinks to your site, a WordPress installation to create your own website, and a Powerpoint presentation design. Need a short, flash intro to your new website? Fiverr’s got that too. Have you been putting off making a YouTube video? Have one made for you at Fiverr. Want someone to make you a customized recording of … [Read more...]

Pinterest: A Job Search Tool?

I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job. 1. Interview attire board Every now and then, I find the perfect suit, shirt, or tie combo on Pinterest. Remember, dressing appropriately for an interview is highly important, and the more prep work you put into your big day outfit, the better things are likely to turn out. The perfect look will give you confidence, and let your future employers know that you mean business. 2. Pin your portfolio of visual work Digital marketers often get charged with creating visually stimulating presentations, advertisements, and websites, so don’t be shy about pinning yours. While it’s unlikely that an employer will just happen to stumble upon your portfolio on Pinterest, … [Read more...]