How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]