The Art and Science of Content Marketing [Infographic]

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer? Both, according to the following infographic by Kapost and Salesforce. Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). "Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these: How will this content make our audience feel? Does it tell a story? Will it stand out? By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these: What is our strategy? Will this content generate leads and revenue? Are we aligned with Sales?   Veronica Maria Jarski is … [Read more...]

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone. "The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard. One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different." What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic. You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more. To learn more about video marketing and ROI, check out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski    … [Read more...]

How to Create Inspiring Content!

How do you create inspiring content that will create loyal readers?  Let’s start with this: I have been successful probably because I have always realized that I knew nothing about writing and have merely tried to tell an interesting story entertainingly. - Edgar Rice Burroughs One of the first books I ever read for pleasure was from the John Cater of Mars series by Edgar Rice Burroughs.  It was given to me by a friend in my 7th grade math class.  From the first page I was hooked and subsequently read, literally, every other book in that series and every other book I could find by that author.  The point being that I couldn't get enough of his writing.  And to his point, don’t get too hung up on what your English teachers told you, better that you should tell a great story. But, since we are not writing novels, there are a few things to remember. Write A Headline That Grabs Your Reader! Did you know that, on average, 8 out of 10 people will read … [Read more...]

The New Klout is Awesome!

Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the scoring system can be construed as silly, however we absolutely need a way to figure out just how influential people are in the digital space and Klout provides a decent approximation. The Klout debate will still rage on, however the importance of content marketing is NOT debatable. Klout knows this and have positioned themselves as an awesome new content marketing tool. This makes perfect sense because at the end of the day the content that we share is precisely what makes us influential. The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for YOUR consumption while Klout recommends content that … [Read more...]

Gorgonzola Baked Apples with Balsamic Syrup

Gorgonzola Baked Apples with Balsamic Syrup!  Here we are again on What to Eat Wednesday!  So I thought I'd start to do some more seasonal items as we get closer to the holidays! And instead of the traditional dishes that most of us probably do each year, I'm going to post main dishes and side dishes that probably aren't seen on most tables.  I like to try one or two different dishes each year in addition to the traditional ones.  I think it keeps it exciting and who knows, one of them may wind up being a mainstay for years to come!   I owe this one to my daughter, Marissa.  She saw it on Taste of Home and we just had to try it. How can that be bad?  It's not.  It's warm, it's seasonal, it pairs well with so many main dishes...and it is AMAZING!  You could serve it with beef, like a steak or brisket, or something lighter like a pork tenderloin.  And the great thing about this is that you can always try a different cheese or syrup. … [Read more...]