Turn Your WordPress Site into an Email Marketing Machine

This was such a great post by Jacob McMillen, I just had to repost it! By Jacob McMillen Published February 12, 2015 With over 35,000 plugins available, there are few things that you cannot do with WordPress. For many site builders, the ultimate goal is to reach as many viewers as possible. Email lists are key to expanding your audience, and in this post, I’ll show you exactly how to turn your WordPress website into an email marketing machine. Email Marketing Methodology Launched in the spring of 2003, WordPress has emerged as the world’s leading content management system (CMS). Today, WordPress powers some 17 newly published pages each second, generating 14.7 billion pageviews every month. It’s the platform of choice for business websites, and 22% of all domains registered install the CMS. Marketing success hinges on your ability to reach the prospects that are most likely to benefit from your product, so you can educate them about your approach, and … [Read more...]

AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

How do you design an email template that looks and feels like your own website design? Sounds like it would be hard to do, doesn’t it? You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely. Until now … because AWeber decided to do something about it. Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication … Behold, the seven newest wonders of AWeber’s world: new email themes for StudioPress. How it works Here are the StudioPress child themes that AWeber currently has email themes for (links go to each theme’s StudioPress page): Agency Pro Executive Pro Lifestyle Pro Magazine Pro Metro Pro News Pro Parallax Pro All you have to do to get started using the corresponding email themes is log in to your AWeber account. … [Read more...]

How Canada’s Anti-Spam Law Will Affect Email Marketers [Infographic]

Canada's anti-spam law (CASL), which is set to start going into effect on July 1, will likely have a significant impact not only on email marketers based in Canada but also on marketers in other countries, according to a recent report from CakeMail. As the company's overview of the new law notes, "If you own or operate a business in Canada, or if you have emails on your list ending in '.ca'—chances are pretty good that CASL applies to you." According to CakeMail, the regulations will likely affect any organization that uses email to promote its business in Canada. Moreover, it puts the burden of determining whether recipients are accessing messages in the country on the marketer. Requirements and Timing The date of enforcement for CASL is July 1, 2014, but there will will be a three-year transitional period in which marketers will be permitted to continue sending "CEMs" (electronic messages that encourage participation in commercial activity) to … [Read more...]