Facebook Emoticons: What They Mean for Your Business

Facebook recently added a new feature on its status update function. It's great for Facebook engagement.  Similar to checking in on Facebook, you can now add how you are feeling on Facebook. What's unique about this feature is that it gives you many different options to fill in exactly what you are eating, drinking, watching, reading, listening to, or feeling. You might be thinking, so what? Well, here's the kicker! You can attach a brand page to that feeling, watching, eating, etc.   Why This Facebook Status Update Is Important? It gives brands, especially those that fall under the categories above a new way to be linked to which in turn will increase engagement and traction. Here's what I mean. I did a test run on my own Facebook page. I happen to be drinking Starbucks as we speak, (I think lattes make me a better writer), so it's not so untrue. I was given the option to type in whatever brand I wanted, or I could make up my own.    When you … [Read more...]