The Most Popular Topics on Facebook and Twitter

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating and sharing content concerning celebrities, software, holidays, films, and business is also extremely popular on both social networks.    Overall, 40% of topic interactions occur around the top 10 content areas on Facebook and Twitter, with the pattern of engagement looking roughly similar for each network. However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network.   Among the most … [Read more...]

Want to be (Facebook) liked?

Ok so you want to be liked. Who doesn’t? But I’m not talking about any ‘like’. I’m talking about Facebook ‘like’. Well if it’s the latter that you are after then you have come to the right place.   But before I give away my secrets of how to be ‘liked’ on this powerful social media platform lets remind ourselves why you want to be ‘liked’.   The power of the ‘like’ lies in its viral nature. When an existing fan ‘likes’ your content their non-fan friends will see it and can comment on it and like it as well. As they can see their friend is a fan, they are more likely to trust the source as worthy/credible and something they wish to be part of. Your current fans may also click the ‘Share’ button underneath the post and post it to their wall giving you instant exposure.   So how do you increase your ‘likes’ on Facebook? Well probably the most important thing to remember is that you need to live up to the likeable status. You also need to make visitors feel … [Read more...]

Facebook Tips!

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What Motivates People to “Like” or “Unlike” Brands on Facebook

Have you ever noticed how seriously people take their ‘friendships’ on Facebook? Deleting, “unfriending,” or “unliking” someone (or some business) can be taken as a serious blow. And, as little as we’d like to admit it, being removed from someone’s Facebook world is a kind of big deal. So why do people do it? Simple… You annoy them. “Unlike” Baby pictures, overly pushy political or religious posts, and TMI (Too Much Information) status updates from friends are just screaming for a ‘delete,’ but as a business or brand on Facebook, what causes followers to flee? According to Lab42’s latest research, 73% of social media users “unliked” a brand because of the following reasons: 1) Brands posted too frequently 2) The consumer stopped liking the brand 3) A bad customer experience But don’t let this discourage you, as social media users still find brand Facebook pages highly valuable. According to the study, 87% of people on Facebook “Like” brands, 82% of people think Facebook is … [Read more...]

Facebook Emoticons: What They Mean for Your Business

Facebook recently added a new feature on its status update function. It's great for Facebook engagement.  Similar to checking in on Facebook, you can now add how you are feeling on Facebook. What's unique about this feature is that it gives you many different options to fill in exactly what you are eating, drinking, watching, reading, listening to, or feeling. You might be thinking, so what? Well, here's the kicker! You can attach a brand page to that feeling, watching, eating, etc.   Why This Facebook Status Update Is Important? It gives brands, especially those that fall under the categories above a new way to be linked to which in turn will increase engagement and traction. Here's what I mean. I did a test run on my own Facebook page. I happen to be drinking Starbucks as we speak, (I think lattes make me a better writer), so it's not so untrue. I was given the option to type in whatever brand I wanted, or I could make up my own.    When you … [Read more...]