Understanding Klout and Kred

If you are in any way involved in social media, then you are probably already familiar with the main sites that monitor and rank your social involvement Kred and Klout.  All three of these sites have the same goal in mind, ranking your social influence, but they go about measuring it in different ways.  And if you are anything like me you are scratching your head as to just how they go about it! Kred Kred was the first one I ever used.  They rank you based on two different categories, your influence and your outreach level.  Influence monitors your direct interaction between people in you social media networks that you have linked to your Kred account.  Kred places strong emphasis on how often you are retweeted, replied to, mentioned and followed on Twitter.  For Facebook its the number of mentions, posts, likes, shares and event invitations to you. It is all then wrapped up into the Kred Influence Score which is based on a scale of 1 to 1000, so the higher your score the more social … [Read more...]