AWeber Now Offering 7 Beautiful, StudioPress-Inspired Email Templates

How do you design an email template that looks and feels like your own website design? Sounds like it would be hard to do, doesn’t it? You either need to be a whiz with code, or you need to find an email marketing service that just so happens to have templates that look and feel like your website. Not very likely. Until now … because AWeber decided to do something about it. Many of our StudioPress customers now have an email marketing option that will seamlessly extend their website’s branding into their email communication … Behold, the seven newest wonders of AWeber’s world: new email themes for StudioPress. How it works Here are the StudioPress child themes that AWeber currently has email themes for (links go to each theme’s StudioPress page): Agency Pro Executive Pro Lifestyle Pro Magazine Pro Metro Pro News Pro Parallax Pro All you have to do to get started using the corresponding email themes is log in to your AWeber account. … [Read more...]

The Most Popular Topics on Facebook and Twitter

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating and sharing content concerning celebrities, software, holidays, films, and business is also extremely popular on both social networks.    Overall, 40% of topic interactions occur around the top 10 content areas on Facebook and Twitter, with the pattern of engagement looking roughly similar for each network. However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network.   Among the most … [Read more...]

[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]

Prospecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

By now you know that LinkedIn, the world’s largest professional network, is the best online tool for B2B prospecting and finding your ideal clients. But many people fumble about the site, not quite sure what to do, so they begin by connecting to the people they know, such as friends and family. Now what? Step 1: Make a wish list of companies you want to do business with After making your list, use the search box to find their company page. I’ll use an example of a commercial cleaning company prospecting for local banks. They’re trying to find a way in, but don’t know any of the players.  After finding the company page, click on the yellow Follow button, to start receiving notification of their company posts.  This will keep you connected and up to date on what is happening with their company. Step 2: See how you’re connected Next, look at “How You’re Connected” to see if you have any 1st, 2nd or 3rd degree connections. If you do, take a look at these people to … [Read more...]

5 Top Food Hashtags and Why They Work

I just came across this post from last summer by Hashtags.org Editorial.  Some of the data may have changed, but I thought it was very interesting and just had to share. Thanks to the Internet, food enthusiasts are now sharing their excitement over their favorite delicacies on social media. There are several hashtags dedicated to food and many of these are specifically grouped according to the origin and type of food as well as the feelings associated by people who are about to devour them. And because not everyone really appreciates having photos of food on their timelines at all times, there are specific hashtags created so those who are truly interested can have a look at what’s “cooking” in one go. Here are some of the most popular food hashtags to date and what they mean. 1. #FoodPorn The hashtag generally depicts abundance or decadence in food preparations. Many social media users would use #FoodPorn to show everyone all the food they are about to … [Read more...]