Is Google+ An Overlooked Goldmine?

Despite being the most popular search engine in the world, many businesses are still not utilizing Google or its properties efficiently. Google Plus - the second largest social network in the world – is particularly useful for businesses, yet many are still not on board. Free Data-Mining Opportunities Social media platforms are a treasure trove of customer information, and Google Plus is no exception. It is also the only platform that combines elements from other popular social media and integrates them efficiently into its own network. This is not just for the benefit of the user: companies can benefit greatly from the provided information without impeding a user’s privacy. The user’s About section is an ideal place to start. Beyond the basic information of circles, location, and employment, there is other, more valuable information to be found. You will be able see a person’s Google reviews, all their YouTube history, and any websites they have written for – known as … [Read more...]