The Kinds of Photos Instagram Followers Want to “Like”

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see. Announcements Two leaders in the delectable guilty pleasure world are Dunkin’ Donuts and Oreo. Not only do these sugary brands rule our calorie intake, they rule in the social media world. But what happens when these two vices collide and need to inform their drug like followers? They announce the partnership via Instagram. #Drool Let your most loyal advocates know first of any brand news. This kind of first-hand knowledge will inflame word of mouth buzz between fans, and uphold the importance of following your brand across its social media … [Read more...]

THE RIDICULOUSLY EXHAUSTIVE SOCIAL MEDIA DIMENSIONS BLUEPRINT [INFOGRAPHIC]

Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.  It would be nice if all of the platforms used the exact same dimensions and you could just swap photos between them all so that your brand has a nice consistent look across the board.  Unfortunately, this is not the case. Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online. For that reason, we put together ‘The Ridiculously Exhausitive Social Media Design Blueprint’.  It features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram. Bookmark this page, download it and share it on your own blog, … [Read more...]

The Most Popular Topics on Facebook and Twitter

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating and sharing content concerning celebrities, software, holidays, films, and business is also extremely popular on both social networks.    Overall, 40% of topic interactions occur around the top 10 content areas on Facebook and Twitter, with the pattern of engagement looking roughly similar for each network. However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network.   Among the most … [Read more...]

[HOW TO] Use Instagram for Your Small Business

Most small business owners and marketers focus on the "big fish" of social media sites for their social efforts and lead generation. Commonly, they look to Twitter, Facebook, and LinkedIn for generating leads. However, many are neglect using Instagram for business marketing. With over 200,000,000 (yes, that is 200 million) active monthly users, there is no reason your business should not be looking at ways to use Instagram for business to explore opportunities for cultivating meaningful relationships with current and potential customers.   Know Your Target Instagram Audience Before we jump into some Instagram tips, you first need to know who your target audience is. If you don't know who you are targeting, it will make it very difficult to be successful at what you are doing. Your business needs to know their likes/dislikes, messaging they respond to, and ultimately what their pain points are. Knowing these characteristics, you can tailor your … [Read more...]

40 Social Media Acronyms You Should Totally Know [Infographic]

Whether you’re dabbling in social media or making a career out of it, there’s a language among us social media geeks that you’ve probably heard bellowed down the halls of Facebook, and babbled in Twitter chats. While there are probably hundreds or more of social media acronyms out there, we’re going to focus on 40 social media acronyms we think you should know. 40 Social Media Acronyms API = Application Programing Interface B2B = Business to Business B2C = Business to Consumer CMGR = Community Manager CPC = Cost Per Click CTA = Call To Action CTR = Click-Through Rate CX= Customer Experience ESP = Email Service Provider G+ = Google Plus GA = Google Analytics FB = Facebook FTW = For the win! DM = Direct Message IG = Instagram ISP = Internet Service Provider KPI = Key Performance Indicator LI = LinkedIn P2P = Person to Person PPC = Pay Per Click PV = Pageviews ROI = Return on Investment RSS = Really Simple … [Read more...]