The Art and Science of Content Marketing [Infographic]

To be a successful content marketer, do you need to be a left-brainer or do you need to be a right-brainer? Both, according to the following infographic by Kapost and Salesforce. Apparently, the best content marketers combine the mindset of right-brainers (artists) and left-brainers (scientists). "Art taps into emotions and experiences through creative language, powerful visuals, integrated campaigns, and original ideas," states the infographic. The artist asks such questions as these: How will this content make our audience feel? Does it tell a story? Will it stand out? By comparison, "Science is about building processes, analyzing performance, recognizing patterns in data, and strategizing accordingly," Kapost and Salesforce suggest. The scientist asks questions such as these: What is our strategy? Will this content generate leads and revenue? Are we aligned with Sales?   Veronica Maria Jarski is … [Read more...]

Five Reasons Your Awesome Content Isn’t Going Viral [Infographic]

You put so much work into your awesome content that you expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care... So, why isn't your brilliant content catching fire? For five likely reasons, according to an infographic by WhoIsHostingThis. One reason is the lack of emotional appeal. Content that arouses curiosity, amazement, astonishment, uncertainty, humor, and admiration has a greater chance of going viral. Negative emotions do not inspire sharing, however. Bad timing can also affect whether your content goes viral. For example, weekends are not the best time for sharing content. "Find the days and times when your content is most in-demand," suggests WhoIsHostingThis. Other factors that influence content's virality are poor design, lack of share-worthiness, and poor distribution. To find out more about what's hindering your content from being shared, check out the infographic:   Veronica Maria Jarski is … [Read more...]

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone. "The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard. One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different." What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic. You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more. To learn more about video marketing and ROI, check out the infographic: Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. Twitter: @Veronica_Jarski    … [Read more...]

The Ultimate Tool to Master Your Pinterest Business Account!

I love Pinterest!  Ok, love may not be a strong enough word for me, but I don’t want to make it any easier for someone to build a case for my own straight jacket, so let’s just leave it at that.  Although, how bad could that be?  It’s just a snuggie with straps, right? Regardless of my love for Pinterest, I had one problem.  There didn’t seem to be very many tools out there to help me monitor Pinterest for business.  That was until I stumbled across an article, by Dorien Morin-van Dam from @moreinmedia, about this very topic.  Most of the Pinterest tools I had heard about, but one she mentioned I have come to use daily!  It’s called Tailwind and it is just what I was looking for. Here’s What Tailwind Does Tailwind focuses on measuring Pinterest performance, seeing your complete Pinterest footprint, helping you to know your audience, offering competitive insights, optimizing content strategy, and measuring ROI (return on investment).  … [Read more...]

Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic

When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women just pinning a bunch of pretty pictures about clothes, handbags and food. While Facebook and Twitter seem to be the obvious choice for most businesses Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook). If you do not keep up with the times you will fall behind.  The Pinterest tide is rising rapidly. Are you falling behind? Bloggers take note: 50 million articles are being shared on Pinterest every day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined. In addition, Pinterest buyers spend more money, more often, & on more items than any other of the top five social media sites according to Comscore. Now what’s not to like about that? Women account for most of the online retail purchases—58% according to a … [Read more...]