The Kinds of Photos Instagram Followers Want to “Like”

Infographics? Yawn. Press Releases? Boring. Instagram? Bingo! Long gone are the days of outdated tactics. Infuse some selfie-platform engagement in to your marketing strategy. Instagram is arguably the social media platform with the most opportunity for brands, but don’t post what the CEO had for lunch, or gasp, a gym selfie! Take a few notes on these kinds of Instagram photos your current and future followers want to see. Announcements Two leaders in the delectable guilty pleasure world are Dunkin’ Donuts and Oreo. Not only do these sugary brands rule our calorie intake, they rule in the social media world. But what happens when these two vices collide and need to inform their drug like followers? They announce the partnership via Instagram. #Drool Let your most loyal advocates know first of any brand news. This kind of first-hand knowledge will inflame word of mouth buzz between fans, and uphold the importance of following your brand across its social media … [Read more...]