THE RIDICULOUSLY EXHAUSTIVE SOCIAL MEDIA DIMENSIONS BLUEPRINT [INFOGRAPHIC]

Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.  It would be nice if all of the platforms used the exact same dimensions and you could just swap photos between them all so that your brand has a nice consistent look across the board.  Unfortunately, this is not the case. Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online. For that reason, we put together ‘The Ridiculously Exhausitive Social Media Design Blueprint’.  It features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram. Bookmark this page, download it and share it on your own blog, … [Read more...]

Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic

When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about women just pinning a bunch of pretty pictures about clothes, handbags and food. While Facebook and Twitter seem to be the obvious choice for most businesses Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook). If you do not keep up with the times you will fall behind.  The Pinterest tide is rising rapidly. Are you falling behind? Bloggers take note: 50 million articles are being shared on Pinterest every day and those articles drive more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined. In addition, Pinterest buyers spend more money, more often, & on more items than any other of the top five social media sites according to Comscore. Now what’s not to like about that? Women account for most of the online retail purchases—58% according to a … [Read more...]

My Tumblr Queen

Looks like we have other social media lovers in the family! My daughter Kathryn, who was just accepted to the University of Alabama, has been diligently working on her Tumblr page, http://michiganprepster.tumblr.com/.  She has significantly increased her followers over the past few months, so much so, that Tumblr has started using her images for their login page, like this one! And she does a pretty good job on Instagram as well, http://statigr.am/kathrynw Is it any wonder that she will be studying marketing in Tuscaloosa?  Way to go Katie! … [Read more...]

The New Klout is Awesome!

Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the scoring system can be construed as silly, however we absolutely need a way to figure out just how influential people are in the digital space and Klout provides a decent approximation. The Klout debate will still rage on, however the importance of content marketing is NOT debatable. Klout knows this and have positioned themselves as an awesome new content marketing tool. This makes perfect sense because at the end of the day the content that we share is precisely what makes us influential. The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for YOUR consumption while Klout recommends content that … [Read more...]

Halloween – Not Just For Kids! [Infographic]

But of course as we passed into adulthood, we realized that Halloween was possibly even more fun!  But just how much fun?  Check out the Infographic below by HalloweenCostumes.com.  … [Read more...]