The Most Popular Topics on Facebook and Twitter

The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating and sharing content concerning celebrities, software, holidays, films, and business is also extremely popular on both social networks.    Overall, 40% of topic interactions occur around the top 10 content areas on Facebook and Twitter, with the pattern of engagement looking roughly similar for each network. However, the remaining 60% of all engagement comes from topics beyond the top 10, and the percentage of interactions with those subjects differs significantly by network.   Among the most … [Read more...]

Daily Social Media Statistics from Sochi [INFOGRAPHIC]

Your Guide to Social Media Stats from the Sochi 2014 Olympics Throughout the Games, we’ll be tracking social conversations around the 2014 Sochi Olympics in this daily infographic to show what’s buzzing on social. Powerful stats from uberVU via HootSuite will be updated each day to give you an overview of who owns the mindshare of Olympic voice on social. Read on for a deeper dive into these stats.    Authored by: Evan LePage Evan is a Social Content Writer for HootSuite. He writes features, news items, releases and all things HootSuite.                   … [Read more...]

10 Ways Strengthen Your Twitter Community with

Posted on JUNE 4, 2013 Written by KRISTI HINES 51 COMMENTS Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. Why I Use It has been almost a year since Sharel, one of the founders of, gave me a personalized tour. During that call, one thing became blatantly obvious. I was inadvertently ignoring my followers. helped me quickly identify the valuable people in my Twitter community that I was neglecting to engage with because of the noise in my Twitter stream. And in very little … [Read more...]

How to Choose the Right Social Networks to Propel Your Business

Once in its infancy, Social Media has come along way. Over the years it’s matured in ways we could not have imagined. Gone are the days of poking people and asking them out on Facebook, or talking about your lunch on Twitter.  Social Media has grown powerful beyond belief and finally businesses are taking it seriously in many parts of the world. When I work with my clients I always tell them that social media can be your sales, marketing and customer service team rolled into one.  It’s not just about being social, it’s about interacting and engaging with your ideal clients and customers where they hang out and on their own terms.  Major brands like Old Spice, BlendTech, Victoria’s Secret and Coca Cola have all leveraged the power of YouTube, Twitter and Facebook to develop a devout and loyal following of fans.  The Time Has Come To Get Sculpted On Social Media Yet you don’t need to be a big name brand with a mega budget to really take advantage of these tools for your business. You … [Read more...]