Turn Your WordPress Site into an Email Marketing Machine

This was such a great post by Jacob McMillen, I just had to repost it! By Jacob McMillen Published February 12, 2015 With over 35,000 plugins available, there are few things that you cannot do with WordPress. For many site builders, the ultimate goal is to reach as many viewers as possible. Email lists are key to expanding your audience, and in this post, I’ll show you exactly how to turn your WordPress website into an email marketing machine. Email Marketing Methodology Launched in the spring of 2003, WordPress has emerged as the world’s leading content management system (CMS). Today, WordPress powers some 17 newly published pages each second, generating 14.7 billion pageviews every month. It’s the platform of choice for business websites, and 22% of all domains registered install the CMS. Marketing success hinges on your ability to reach the prospects that are most likely to benefit from your product, so you can educate them about your approach, and … [Read more...]

How to Embed a Live Google+ Hangout Session in WordPress

Google+ Hangout is the best free solution to host live broadcasts. It allows you to stream, record, bring guests, and run Q&A sessions with live audience. The main problem is that all of this happens on Google+ and not on your own site. In this article, we will show you how to embed a live Google Hangout session in WordPress. First thing you need to do is to go to the Google+ Hangouts On Air website and click on Start a Hangout On Air button.   A new pop-up will appear asking you for the details of your Hangout On Air. You need to give your hangout a name and add a little description of what this hangout is about. Below the name and description, you will see a section labeled Starts. You need to click on Later and then choose a date and time for your hangout.  By default your Hangout on Air is available to public which means anyone can see it. If you don’t want to make it public or want it to be available to selected people, then you … [Read more...]

How to Do Responsive Web Design Right [Infographic]

by Verónica Maria Jarski  and our friends over at MarketingProfs! People have little tolerance for Websites that don't accommodate their mobile devices: For example, 74% of mobile visitors will abandon a site if it takes more than five seconds to download, according to the research cited in the following WhoIsHostingThis? infographic. Responsive Web design is one of the best ways of ensuring that your audience's online experience is equally viable across mobile and desktop environments, particularly if yours is an e-commerce site. If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are... So start planning for responsive Web design now. And when planning, make sure your site has these five critical elements, especially if you're selling products or services online: a masthead, an image gallery, … [Read more...]

21 Benefits of Business Blogging and 22 Tips [INFOGRAPHIC]

Another great post from Barry Feldman and our friends over at Social Media Today! Combine “web” with “log” and you get “blog.” It’s a funny word, but serious business. Of course, there are millions of blogs that aren’t about business. Music, fashion, travel, food and beauty top the long list (according to this research). This post isn’t about them. This post is about blogging for business—with a purpose. We have a lot to cover, so we’ll knock it out as efficiently as possible with a series of lists. We’ll get right to it. Who should read this post? Non-blogger—You’ve never had a blog and you need to fix that now. Unfulfilled blogger—You blogged for a bit. Magic never struck. Beginning blogger—You blog, but don’t really know what you’re doing. Regular blogger—You’ll pick up tips from a fellow blogger. Expert blogger—You could steal the good stuff for your blog. None of the above—You have nothing better to do, but to read about … [Read more...]

How to Move JavaScripts to the Bottom or Footer in WordPress

This is just a great post by the crew over at WPBeginner.  It's not overly technical and even those with basic skills should be able to execute this.  There's nothing worse than a site that takes forever to load! Take the time to read this and if it seems to daunting for you then I would ask your developer about it. Recently, one of our readers asked us how they can move JavaScripts to the bottom in WordPress to increase their Google page speed score. We are glad they asked, because honestly we wanted to write about this. Previously, we have talked about how to properly add JavaScripts and CSS styles in WordPress. In this article, we will show you how to move JavaScripts to the bottom in WordPress, so you can improve your site load time and your Google page speed score. Benefits of Moving JavaScripts to the Bottom JavaScript is a client side programming language. It is executed and run by a user’s web browser and not by your web server. When you put JavaScript at the top, … [Read more...]