Understanding Klout and Kred

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klout kredIf you are in any way involved in social media, then you are probably already familiar with the main sites that monitor and rank your social involvement Kred and Klout.  All three of these sites have the same goal in mind, ranking your social influence, but they go about measuring it in different ways.  And if you are anything like me you are scratching your head as to just how they go about it!


Kred was the first one I ever used.  They rank you based on two different categories, your influence and your outreach level.  Influence monitors your direct interaction between people in you social media networks that you have linked to your Kred account.  Kred places strong emphasis on how often you are retweeted, replied to, mentioned and followed on Twitter.  For Facebook its the number of mentions, posts, likes, shares and event invitations to you. It is all then wrapped up into the Kred Influence Score which is based on a scale of 1 to 1000, so the higher your score the more social influence you have.

Your outreach level is based more upon the actual interaction between you and others across your networks.  It looks for your comments, likes and posts with others on Facebook and your retweets, replies and follows on Twitter.  So basically it is looking to see that not only do you have fans, friend or followers, but that you actually interact with them and vice-versa.  It’s then totaled into your Kred Outreach Level, which is an unlimited number.

Kred raises the bar a little bit when your scores rise.  As you grow it takes you more points to move up in the rankings.  But Kred does do a good job of letting you see just why each point was given and how your total score is tallied.


Klout looks for the same type of social interaction as Kred and explains it well on their site:

Influence is the ability to drive action, such as sharing a picture that triggers comments and likes, or tweeting about a great restaurant and causing your followers to go try it for themselves. Social actions are a signal that friends and peers in your social networks have been influenced by your content.

The Klout Score isn’t the average of your influence across all your networks, it’s the accumulation. Adding networks adds to your ability to share your expertise, and that helps your Klout Score. If you remove networks and then add them back later it could take a few days for your Klout Score to readjust.  And again, it is quality over quantity.  Posting a thousand times and getting zero responses is not as influential as posting once and getting a thousand responses.  It isn’t about how much someone talks, but about how many people listen and respond.

As with the others, Klout ranks your influence on a scale of 1 to 100.

Michael Musto

Just following my passion for cooking & helping Retailers, Restaurants, & Food Industry companies with Marketing Strategies. Along the way sharing recipes from amazing food bloggers, The love of great wines, artisan spirits, craft brews and of course Bourbon.

I grew up in the kitchen with my mother and grandmother and it's where I love to be every day cooking for my wonderful family. I hope you enjoy!

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